Marketing Strategist Full-Time

We work smart and we work hard. We are Bynaric™.

We’re looking for an experienced Marketing Strategist comfortable with coordinating PR and marketing activities.

Initially, the new member will take over our content calendar, suggest relevant titles and headlines be distributed to our content writers, facilitate the communication with guest authors and marketing partners, oversee other marketers on the team, and participate in both marketing (social, email, PR) and client-facing activities through ideation, reviews, and constructive feedback.

  1. About the Company

A team of 30+ pet and Starbucks lovers, we provide ongoing SaaS development and maintenance retainers for clients.

Having formed a symbiosis between a dynamic company lifestyle and an agile start-up culture, we’ve positioned ourselves as top PropTech company in Ireland, serving the top three largest housing providers, and other rapidly growing AHBs.

We’re looking for marketing experts with practical experience in different fields of marketing, as well as networking activities related to guest blogging, affiliate marketing, building partnerships, landing page ideation, conversion rate optimization. Lead generation for different niches is essential for marketing planning as well.

  1. In This Role, You’ll Get to:
  • Work alongside executives, Marketing, and Technical teams to study our business model, personas, unique selling benefits, and goals inside out;
  • Manage a healthy buffer of content pieces to be scheduled for publishing (3-4/ week);
  • Coordinate titles and headlines with agency writers and guest writers;
  • Help onboard new writers through outline development and draft reviews;
  • Participate in other marketing processes around our social media calendar, lead generation, company news, events, press releases, case studies;
  • Liaise with both product and client teams on product growth ideas and customer development opportunities around marketing caveats in existing projects;
  • Perform monthly reviews of important KPIs around traffic, rankings, bounce rate, conversions, content decays, and other data-driven metrics;
  • Iterate through weekly sprints in an agile, start-up fashion, typical for our culture.
  1. What You’ll Need To Succeed:
  • Proven track record executing ideas in a true marketing manner;
  • Determination to make an impact in a truly dynamic environment (no corporate slacking and endless milestones – we iterate and deliver weekly);
  • Excellent written and verbal communication skills, including copywriting skills (for editorial and social media);
  • Fluency in English – both verbal and written;
  • 3+ years of practical experience in digital marketing;
  • Strong analytic, problem-solving, and critical thinking skills to identify and distil learnings into the right priorities that grow the business;
  • Willingness to both strategize and help execute initiatives in a start-up manner;
  • Passion for teamwork – including onboarding and mentoring new members in marketing in the near future;
  • A self-driven individual staying up to date with bleeding-edge inbound marketing trends, pitching and incorporating strategies in a timely manner;
  • Agency background or experience working alongside technical/digital teams is considered a plus.
  1. What’s In It For You:
  • An open culture of self-management, decision making, and brutally honest feedback – for real;
  • The opportunity to take on a senior role and take over other initiatives in-house (client, product, or new service verticals);
  • Moving quickly with minimum blockers thanks to working directly with the executive team;
  • A tried-and-tested process that works, with the ability to optimize and expand further;
  • A diverse tech/digital environment bouncing between in-house marketing, strategy work for clients, and collaboration with our product team as well;
  • A truly agile, fast-paced culture without a ton of unnecessary paperwork (iterative improvements through quick experiments);
  • Growing up professionally by implementing the latest and greatest best practices and techniques in SEO, content marketing, content pillar creation, funnel development, and more;
  • A hard-working yet friendly environment where team spirit is integral and business aptitude is developed in every single department;
  • Make use of our learning materials, books, and courses (plus new ones provided upon request).
  • Take advantage of birthday vouchers, company discounts for various commercial places, and others.
  • Take part in constant internal technical and soft skills training, plus additional ones of your choice.
  • Enjoy fresh fruits at the office daily.

This is not a traditional corporate job with endless workflows and spreadsheets and slow decision-making processes. Bynaric™ is a growing name in property applications in the UK, Ireland and successfully competes with the largest software providers across Ireland, the UK and Europe. This requires determination to provide top quality across all levels of the organization within short and rapid iterations through continuous improvement.

If you feel challenged by this position whilst meeting the given criteria, we would be glad to hear from you and further discuss your professional aspirations.

All applications will be treated with strict confidentiality. Only short-listed candidates will be contacted.


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